Learn Business Strategy from Coffee Time

Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffeebars. Coffee Time has identified India among other South Asian economies of jaw crusher as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee.

Therefore, since Coffee Time is entering a new market they will follow a two- stage market research design that involves a secondary research and primary and experimental research that they will design to determine if Coffee Time should enter the Indian market. Keep in mind, the research on the design of impact crusher will have to operate within a defined budget. In order to get the right data, Coffee Time hired a market research firm called Total Access. However, to help get some of the data on cultural outlook and the degree of affluence of the people; Coffee Time agreed to send their Senior Vice-President, of Marketing Brad Collins to India as well. Total Access along with Collins prepared a perceptual map of twelve Indian cities, which has been classified based on the cultural outlook and the degree of affluence of the people. Jaw crusher:http://www.hxjqchina.com/product-list_11.html
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Some other data Coffee Time knows about India is that the area is 3,287,590 sq km with a population of more that one million; the capital is New Delhi, and the national language is Hindi. Apart from Hindi, there are about 24 major languages. English is an important language for national, political, and commercial communication.

Once a census has properly been developed as to what is liked or not then this will better help us gage how many more Coffee Time locations we need to develop. After a year of successful operation, we will then consider opening other Coffee Time locations on other campuses. The other location will be near the business district in one of the more populated cities in India. This location will be setup to give an idea of what kind of time is allotted for the business professional to stop and have an experience with one of our exotic coffee flavors. The business aspect of this venture gives a range of salary options as well.

There were also the idea of if we advertised then we would not target or hit the groups of people who we were targeting in the first place. So what do we do I felt that we could have did walk up surveys to people who were coming out of the coffee shops. When you are doing research it takes time and money to get the necessary answers that you need to get your research done. You must know who you are targeting, what age group, and what will be your revenues coming out of this new implementation of Coffee Time.